Friday, October 21, 2005

This is Pretty Ridiculous

James Taranto (last item) pointed me to this article in the New York Times and this follow up article in the Boston Globe regarding Anheuser-Busch’s promotion of a “Bud Pong” game and their subsequent retrenchment in the face, apparently, of perceived public pressure.  What is going on here?  We see college administrators and the president of MADD saying that adults at bars are not able to take responsibility for their own actions.  

Are there lots of positive aspects to beer pong or any other drinking game?  Are their associated risks?  The answer to the first question is probably not many, but at least the individuals who participate have fun.  The answer to the second question is yes, but there are risks associated with any activity including sitting on the couch.  

It is sad to see Anheuser-Bush, Miller Brewing Company, and Coors Brewing Company all have so little faith in their customers’ ability to take personal responsibility for their actions.  It is sad that university administrators and advocacy groups want to limit the freedom of adults to make their own decisions about their personal conduct.  But most of all it is sad that A-B still has 50% market share because their product is terrible.

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